When is the best time to Cold Call in 2023?
The first step in cold calling is to get the data followed by making the call and ultimately booking the meeting. Knowing when to call is just as vital as having the right data to secure the meeting. To help create more conversation situations and “at-bats” Students of Sales put together some fascinating data to help you be day and time-strategic when outbound prospecting.
When is the best time to cold call?
There are multiple factors that play a part in the most optimal time to make your prospecting calls. Industry and vertical, the persona of the decision maker you are calling, and whether or not your calling them on their cell phone, office line, or the general company number play a role in the best time to call to get a pickup and conversation.
According to data collected by ConnectAndSell of B2B SDR team from January 2022 to December 2022, mornings between 9 am and 11 am EST and afternoons between 3 pm and 5 pm EST yielded the lowest dial-to-conversation ratio with an average of 23.27 dials to conversation.
When is the worst time to cold call?
If you ask most SDR and Sales Managers “when should your reps be cold calling or prospecting?”, the consensus would be “All the time!” However, the data does show that there is a dropoff in the number of conversations in the afternoon between 12 pm EST and 3 pm EST.
When is the best day to cold call?
There is no question that certain days of the week will produce more conversations and opportunities to book meetings than others. Also from the data collected by ConnectAndSell in 2022, Tuesday, Wednesday and Thursday were the best days to cold call and averaged almost identical numbers of conversations, dials to connect and meetings booked.
When is the worst day to cold call?
To none’s surprise, Mondays and Fridays were lower in all categories which is to be expected given the beginning of the week generally includes catchup from the weekend, new immediate tasks and meetings on Monday, and the urge to get out the office and start your weekend early on Fridays.
What is the best number to cold call?
The data on the best number to cold call prospects is undeniable, obvious, and doesn’t require a graph to illustrate. The main office number or Head Quarters had the worst conversation results. Between phone trees, gatekeepers, and the fact that many decision-makers working remotely today makes it almost impossible to catch your contact on the main line. Direct Dial lines yielded slightly improved results in companies where decision-makers are in the office and have a desk phone or their calls roll over to the cell phone. Calling the cell phone however produced significantly more conversations, in fewer dials to connect, and across a wider time window.
In closing, cold calling is not for the faint of heart. It requires daily doses of patience, persistence, true grit, unbreakable faith, good data and being in the right place at the right time. May the stats in this lesson assist you in your efforts to work smarter, not harder, and have more conversations than ever before.
